ROANOKE, VA (WCMH) — For one coffee shop in Virginia, following the Golden Rule goes a long way.

A sign outside the CUPS Coffee & Tea café reads:

“One small coffee”

$5.00

“One small coffee, please”

$3.00

“Hello, I’d like one small coffee please”

$1.75

“I decided because I need to solve all the injustices of the world to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter,” Austin Simms told WDBJ.

Simms says he was just trying to be funny when he wrote the sign on Sunday, but by Wednesday, the sign had become famous worldwide.What others are clicking on: