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Florida woman victim of makeup line scam claimed to be started by ‘Fixer Upper’ star

PINELLAS COUNTY. FL (WFLA) – Scammers are targeting women by using “Fixer Upper” star Joanna Gaines. A fake ad is spreading across social media and putting consumers at risk.

Linda Hetrick of Clearwater saw the ad online, claiming Gaines was leaving the show to start a cosmetic line.


“I thought well, if she’s going to give up a lucrative career on TV for cosmetics, it must really be good,” said Hetrick.

The ad sent her to a link for free samples of Bella Dior Products.

“It was absolutely free, all I had to do was pay for shipping and handling,” she said.

Hetrick signed up and received the products, but several weeks later, she got a call from her bank warning about additional charges on her account.

“They said that it had been stopped by fraud alert because there had been so many other people that had these similar charges,” said Hetrick. “That’s a monthly charge and you know, for almost $180. That’s a lot for me to spend on cosmetics.”

Gaines herself took to her blog to warn her fans about the ad.

She told them not to believe everything you read, she’s not leaving the show, nor is she staring a cosmetic line and to not buy the facial cream.

WFLA called the company, but was told to email customer service for a response.

Pinellas County Consumer Protection investigators said buyers must read the fine print and terms of agreement.

“Don’t be shy about asking questions and definitely take your time, compare things, research products. If it’s too good to be true, usually it is,” said Anna Marie Millett.

Dozens have also complained to the Better Business Bureau.

Representatives wrote an ad review about the company, which list nine alternate business names.

The BBB has given Bella Dior an F rating.BBB says beware of online ads for “free-trial” offers with these tips: