LaVar Ball's new brand looks strikingly similar to an Ohio State football logo

Posted: May 5, 2017 / 11:43 AM EDT

Updated: May 5, 2017 / 11:43 AM EDT

COLUMBUS (WCMH) — Ah, imitation–the purest form of flattery.

Call it that, call it a mistake, call it downright plagiarism: the jury’s still out on whether LaVar Ball lifted the idea for his “Big Baller Brand” logo from an Ohio State Football coach.

One thing’s for sure–Coach Zach Smith noticed.

{“url”:”https://twitter.com/CoachZachSmith/status/860313919541456896″,”author_name”:”Zach S❌ith #Zone6″,”author_url”:”https://twitter.com/CoachZachSmith”,”html”:”u003Cblockquote class=”twitter-tweet”u003Eu003Cp lang=”en” dir=”ltr”u003ES/O to whoever turned my logo into a sleek gold and white version!! u003Ca href=”https://twitter.com/hashtag/Robbery?src=hash&ref_src=twsrc%5Etfw”u003E#Robberyu003C/au003E u003Ca href=”https://twitter.com/Lavarbigballer?ref_src=twsrc%5Etfw”u003E@Lavarbigballeru003C/au003E u003Ca href=”https://t.co/2LyAoVyr3v”u003Epic.twitter.com/2LyAoVyr3vu003C/au003Eu003C/pu003E- Zach S❌ith #Zone6 (@CoachZachSmith) u003Ca href=”https://twitter.com/CoachZachSmith/status/860313919541456896?ref_src=twsrc%5Etfw”u003EMay 5, 2017u003C/au003Eu003C/blockquoteu003Enu003Cscript async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″u003Eu003C/scriptu003En”,”width”:550,”height”:null,”type”:”rich”,”cache_age”:”3153600000″,”provider_name”:”Twitter”,”provider_url”:”https://twitter.com”,”version”:”1.0″}

Smith and his Buckeyes wide receivers brand themselves as “Zone 6,” and they’ve got a logo and apparel to match.

LaVar Ball unveiled Big Baller Brand’s first new sneaker on Thursday for his son Lonzo–and Buckeyes fans noticed the logo looked familiar. Lonzo, 19, played for UCLA and is entering the NBA draft this year. He has two younger brothers ready to follow in his footsteps.

LaVar himself practiced with several NFL teams but never hit the big time.