View a previous report on 93X’s launch in the video player above.

COLUMBUS, Ohio (WCMH) — The radio station that set up shop on CD 92.9’s former FM frequency has apparently rebranded, once again switching up the sound in the span of a month.

When contract negotiations fell through between alternative radio station CD 92.9 and FM frequency licensees Delmar and ICS Communications, station owner Randy Malloy announced his team would stop providing audio to broadcast effective Feb. 1. On that same day, Delmar and ICS launched their own radio station on the 92.9 FM frequency called 93X. The company owners said the new station would keep the alternative format and also place the same emphasis on supporting local artists in central Ohio.

Program Director Ian Graham sits at a computer in 93X’s studio. (NBC4 Photo/Greg O’Leary)

Through February and the beginning of March, the station frequently played local artists’ songs and showcased interviews recorded at area concerts. But on Friday, that new, yet familiar sound disappeared. Listeners reported to NBC4 that the station apparently switched genres away from alternative. During an aircheck heard on the broadcast, a DJ called the station “My 92.9” instead of 93X, and advertised it as an oldies station.

NBC4 reached out to ICS Communications for more information on the apparent rebranding, but the group said on Tuesday that an announcement would come later. ICS also debunked social media posts from a fake 93X Facebook page, saying it did not have any official channels on the platform.

As part of the separation with Malloy’s CD 92.9, the station swapped its former callsign WWCD out for WXGT. While the station changed names from 93X to My 92.9, a DJ also used the same WXGT callsign during an aircheck.

While real estate listings showed Malloy is selling the building his CD 92.9 station operated out of, his team has continued to use the old callsign as branding on an internet radio stream, called “WWCD Radio.” Federal Communications Commission filings showed another radio station picked up the official WWCD callsign, but quietly abandoned it days later.

The 93X website remained active as of Sunday evening, but its internet stream also played the same oldies music heard on the FM frequency broadcast.