COLUMBUS (WCMH) — A billboard and radio campaign in 15 Ohio counties is warning families of heroin users to know the signs of a drug overdose and to carry the overdose reversal drug naloxone.

The Ohio Department of Health campaign kicked off today in 15 Ohio counties that made up 80 percent of the state’s fentanyl-related overdose deaths in 2014. Franklin County is one of them. The others are Butler, Clark, Clermont, Cuyahoga, Hamilton, Lorain, Lucas, Marion, Montgomery, Ross, Scioto, Summit and Warren.

The Columbus Division of Fire says naloxone accounted for 41% of its pharmaceutical budget last year. In 2015 the agency spent $144,720 on the overdose reversal drug. By comparison, the second most used drug was Epinephrine, which accounted for 4% of the budget at a cost of $13,234.

“There’ll be days it seems like it’s non-stop, there may be three, four, five a day,” said Lt. George Wallace with the Columbus Division of Fire.

The public awareness campaign includes two billboards, a radio spot, and mobile and digital ads. The campaign urges anyone close to those who are addicted to drugs to get an overdose antidote, such as naloxone, which will reverse a heroin or opiate overdose.

“We only have so many dollars to spend, it’s your tax dollars at work,” said Wallace.

A website was also launched with information on how to detect an overdose. Project Dawn locations, where naloxone can be obtained for free, are listed as well a list of pharmacies where naloxone can be purchased.

“If they have it and they have a family member or friend who does OD they can definitely save their life,” Wallace said.

If you’d like to see the three Franklin Co. billboards in person they are located in the 500 block of Neil Ave near Nationwide Arena, in the 1700 block of Alum Creek Dr. and in the 900 block of Bethel Ave.What others are clicking on: